How to keep your business successful during the covid19 crisis

These times are challenging; we can't deny it. 

Companies are struggling financially, reaching business goals, and KPIs is becoming harder, employees can't go to their working spaces, there is social isolation, and there are more health concerns.

However, challenges and changes come along with lots of opportunities to grow, and they push you to get out of your comfort zone. It is right there where great and new things happen!

To be successful, the first thing you need to focus on is your mindset, and that's why I'm here to help you.

In this article, I'd like to inspire you with three simple steps you can take to embrace the opportunities and make the most of this situation:

1. Accept the current reality

If you are still lamenting about the present situation focusing on the negative things or thinking about your ideal plans before the crisis started. It's time to stop complaining and accept the current situation as it is. There are many things that you can't change, so don't invest your energy and resources there. It is a waste of time. During any unexpected and challenging situation, there's a first phase that consists of denying, resisting changes. You have to go through it, but try to do it as quickly as possible. Once you accept your new reality, you are ready to move to the next step.

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2. Look for the opportunities 

When you stop focusing on the negatives, you can start seeing the positive things that this situation brings to you. 

Ask yourself: What do my clients need right now? How can I be useful during these times?

This question will open your mind, and you'll start perceiving all the great opportunities that are at your fingertips.

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3. Innovate and create the new reality 

These new ideas might require you to do things differently, offer new products, develop new skills, change procedures, and think creatively. Be open to doing things differently, to experiment, to look at the same things from another perspective. Now more than ever, you need to be proactive and be part of the change instead of resisting it. You can choose to be a change-maker and create new paths that later others can follow.

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As Charles Darwin said: "It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change."  

If you want to succeed in these times: be an opportunity seeker, embrace change, and be willing to inspire and help those around you!

As an executive coach, I have had the honor of being able to help numerous, ambitious top executives and entrepreneurs to succeed in their careers. If this is something that you are interested in working with me doing one on one coaching sessions, contact me, and let's get started! 


Andrea Arcusa

PCC Executive Coach and Psychologist

[email protected]